Agriculture and tourism—two of Wisconsin's most important industries-are teaming up in southwestern Wisconsin. A pilot project has found that tourists, rural communities, and some farmers could benefit from stronger efforts to promote and market agricultural tourism there.
In 1990. agricultural tourism project members surveyed 290 visitors to the annual Monroe Cheese Festival and 164 visitors to the Picnic on the Farm, a one-time event held in Platteville in conjunction with the Chicago Bears summer training camp. More than one-half of those surveyed responded favorably to a proposed tour, saying they would be interested in participating in some type of agricultural tour in southwestern Wisconsin.
Survey respondents reported that they would prefer to visit cheese factories, sausage processing plants, dairy farms, and historical farm sites, as well as enjoy an old-fashioned picnic dinner. The study also found strong interest in visiting specialty farms (strawberries, cranberries,poultry, etc.)
Visitors at both Cheese Day and Picnic events indicated that they were there to enjoy themselves and were willing to spend money on food and arts and crafts. They also wanted the opportunity to experience the"country"while there.
The study found that planning around existing events should take into account what brought visitors to the area and provide additional attractions that will appeal to them. For example,visitors to Cheese Days said they were on a holiday and appeared to be more open to various tour proposals. Picnic visitors came specifically to see the Chicago Bears practice. They showed less interest in a proposed agricultural tour than Cheese Day visitors, but more interest in a picnic dinner.
The study identified three primary audiences for agricultural tourism: 1) elderly people who take bus tours to see the country; 2) families interested in tours that could be enjoyed by both parents and children; 3) persons already involved in agriculture, including international visitors.
Who would benefit from agriculture tourism according to the survey?
A、Tourist and urban communities.
B、Tourist and farmers.
C、Tourist, farmers and their communities.
D、Local communities.
【正确答案】：C
