Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put themn on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.
But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, mamy respond by buying them.
Advertising is designed to influence an individual to buy product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.
Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.
Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".
Most consumers believe that they are not easily influenced by emotional appeals. However,corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.
Consumers sometimes find it difficuit to make a sensible decision when burying a particular product because ______.
A、many advertisements are too difficult for them to understand
B、they are afraid to be taken in by dishonest advertisements
C、mass advertising offers them a range of good and cheap products
D、they are confused by the quantity of advertisements promoting it
【正确答案】：D
【题目解析】：推理判断题。 由第二段可知,广告有时让消费者很难做出明智的决定,事实情况是,当人们一直收到大众媒体劝其购买特别产品的信息时,很多人只好选择购买。由此可推知,消费者有时发现在购买特别产品时很难做出明智决定,原因是他们被大量的广告迷惑了。故选D。
