The tourism and hospitality industry in China faces a number of issues. For example, there has been a longstanding need to improve the quality of travel services in China, which has drawn the government’s attention, strengthening three specific areas of the tourism industry: facilities, products and services. The supervision and management of service quality is also one of the eight key responsibilities of the China National Tourism Administration. These policies demonstrate the importance of service quality for the development of China’s tourism and hospitality industry. In order to improve service quality, we need to study the association between service quality and value creation and the relationship between service quality and customer satisfaction.
中国的旅游接待业面临很多问题。例如，中国的旅游服务质量长期以来一直有待提高。这已经引起了政府的关注，着重在旅游业的三个特定领域：设施、产品和服务。服务质量的监督和管理也是中国国家旅游局的八项主要责任之一。这些政策表明了服务质量对于发展中国旅游接待业的重要性。为了提高服务质量，我们需要研究服务质量和价值创造之间的关联，以及服务质量和客户满意度之间的关系。
【答案解析】评分标准：
（1）译文意思完全正确，语言相当规范流畅，用词正确达意，可评 10 分。
（2）译文意思正确，语言流畅，用词正确，个别地方尚可改进，可评 8 分。
（3）译文意思基本正确，语言较流畅，但有个别错译、漏译，可评 6 分。
（4）译文意思不正确，语言不流畅，有不少错译、漏译，只评 4 分。
（5）有大量错译、漏译、译文不成篇，只评 2 分。
（6）不译、乱译、全错译，不给分。