The tour operator’s brochure is a vital marketing tool, being the main influence on the customer’s decision to buy. Tourism is an intangible product which customers are obliged to purchase without having the opportunity to inspect it, and often from a base of very inadequate knowledge. In these circumstances, the brochure becomes the principle means of both informing them about the product and persuading them to purchase it. For this reason, very large sums are invested in the brochure itself, and in advertising to persuade the customers to enter the travel agent and pick brochure up.
【正确答案】：旅游宣传手册是重要的市场营销工具，也是影响顾客决策的主要因素。旅游是一种无形的产品，顾客没有机会去检查它，通常是在非常缺乏了解的情况下，购买了这一产品。在这种情况下，宣传手册便成了让顾客了解旅游产品并鼓动他们购买它的重要工具。鉴于这种原因，大笔的资金被用于制作宣传手册和用于广告宣传，从而吸引顾客走进旅行社并且索取宣传手册。
