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认为在产品生命周期三个阶段此消彼长的同时,企业的国际化活动在不同国家展开的理论是()
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中小企业战略管理(05171)
发表:2024年09月09日 16时09分21秒
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admin
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认为在产品生命周期三个阶段此消彼长的同时,企业的国际化活动在不同国家展开的理论是()
A、国际折中理论
B、内部化理论
C、产品生命周期理论
D、小规模技术理论
【正确答案】:C
【题目解析】:关于产品生命周期理论,经济学家雷蒙德,弗农发表了一篇著名论文。他认为产品按其发展历程可分为三个阶段:开发期、成熟期、衰退期。在这三个阶段此消彼长的同时,企业的国际化活动在各个不同的国家展开。P259
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