判断对错:Culture differences are sometimes ignored in marketing campaigns. Culture awareness in marketing is a lot more than careful translation of your products. There are subtle ties and nuances(细微差别) to every culture. Almost most people wouldn't be able to list the rules of their own culture; they certainly know when those rules are violated.
In Japan, for example, a major household products company spent many millions of dollars on a marketing campaign in advance of introducing its laundry detergent(清洁剂). Nevertheless, when the detergent was made available, sales were miniscule. In fact, few shops stocked the soap. Non-tariff trade barriers? No ,it was something much simpler. The typically American "large, economy-sized" boxes were far too big for the tiny Japanese retail establishments. And Japanese housewives don't usually have cars--they walk to the stores and carry their purchase home, to very small living spaces.
It can be a big mistake to assume a Pan-Asiamarket(泛亚市场) or a "Latin American" or "European" buyer. Neighboring cultures elsewhere don't necessarily share buying preferences any more than a US buyer does with a Mexico consumer. Furthermore, national borders don't always delineate(描绘) buying behavior; regional patterns canbe just as strong.
(1) Advertising and coupons are examples of marketing campaigns.
(2) The detergent was popular in Japan.
(3) Japanese consumers usually like large boxes because they are lower in prices.
(4) A US buyer has the same buying behavior as a "Mexico consumer".
(5) Perhaps buying preferences are quite different among national borders.
【正确答案】：(1) T (2) F (3) F
(4) F(5) T
【题目解析】：(1) T 解析: 广告和优惠券都是市场营销活动中常用的手段。故本题的说法是正确的。(2) F 解析: 由第二段第二句可知，清洁剂的销售额下降了，可见清洁剂在日本并不受欢迎。故 本题的说法是错误的。(3) F 解析: 由第二段倒数第一、二句可知，日本的消费者并不喜欢大的盒子。故本题的说法是错误的。
(4) F 解析: 由最后一段可知，美国人的购买行为同墨西哥人的购买行为并不是一样的。故本 题的说法是错误的。(5) T 解析: 由最后一段可知，每个国家的文化各不相同，人们的购买偏好也是不同的。故本题的说法是正确的。
