Passage 1
Coca-Cola’s advance into orange soda is bad news for Sunkist, which holds a 1.5% share of the soft drink market, and Crush (around 1%) Coca-Cola began testing Minute Maid Orange Soda in Canada last summer. Some analysts think it will quickly challenge Sunkist as the top-selling orange drink.
The sleeper among the products might turn out to be Cherry Coke, which contains no fruit juice at all. Emanuel Goldman, a beverage analyst with Montgomery Securities in San Francisco, says Cherry Coke has captured shares of 4% to 8% in test markets. The drink probably won’t do as well when it is rolled out nationally, since consumer coupons and 【price promotions】 have been helping it along. But Goldman believes Cherry Coke could eventually displace Dr Pepper as the nation’s fifth-best-selling soft drink.
37.What is a test market? How do you understand “price promotions” here?
【正确答案】：A test market is market where new product is tested before it is mass produced.
This market should be representative of the whole market.
"Price promotions" is to promote sales by means of various price reduction.
