Passage 1
In 1958, two young college students, brothers Frank and Dan Carney, opened the first Pizza Hut restaurant in Kansas, USA with US600. The Carney brothers found that there was a great potential in franchises, so they decided to use that as
Passage 1
In 1958, two young college students, brothers Frank and Dan Carney, opened the first Pizza Hut restaurant in Kansas, USA with US600. The Carney brothers found that there was a great potential in franchises, so they decided to use that as a foundation for their business. A year later, the first Pizza Hut franchise store opened.
In 1977, Pizze Hut became subsidiary of PepsiCo.Inc. Through mergers and acquisitions, as well as organic growth, Pizza Hut has sccured a prominent position in the market.
Today, franchises and joint venture partnerships account for more than hatf of the Pizza Hut system's total units. Following the opening of the first international restaurant in Canada in 1968, Pizza Hut restaurants quickly appeared in Mexico, South America, Australia, Europe, the Far East and Africa. The red roof was introduced as the company logo which was soon to become world famous as an easily recognized guarantee of crispy pizza, delicious pasta and Triendly service in a pleasant atmosphere.
Pizza Hut,a division of Tricon Globat Restaurants,ine., is now the world's' largest pizza restaurant company with more than 8, 000 units in the United States and more than 4,000 units in over 90 countries and territories. The company is the recognized leader in the $25 billion pizza category worldwide. It has more than 250, 000 employees worldwide, providing more than 1.7 million pizzas to more than 4 million customers each day.
42.Franchise has brought about the spread of Pizza Hut worldwide not only at the beginning of its business but also at present.
A、True
B、False
【正确答案】:A
【名师解析】:根据文章内容,Carney兄弟在1958年开设了第一家Pizza Hut餐厅,并很快发现了特许经营的巨大潜力,这促使他们将特许经营作为业务发展的基础。文章还提到,特许经营和合资企业伙伴关系目前占Pizza Hut系统总单位的一半以上。此外,Pizza Hut通过特许经营迅速在全球范围内扩张,从1968年在加拿大开设第一家国际餐厅开始,Pizza Hut餐厅迅速出现在墨西哥、南美、澳大利亚、欧洲、远东和非洲。因此,特许经营不仅在Pizza Hut业务的初期起到了关键作用,而且在目前也是其全球扩张的重要组成部分。所以选项A "True" 是正确的。
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