Passage 1
What causes a person to choose one store or one product over another? We know that a person weighs both positive and negative benefits of a product offer, but what elements are being evaluated? Let us look at a typical consumer situation. This story emphasized the necessity for viewing product offers broadly. It also serves as an introduction to packaging, branding, and customer service as product elements.
Chuck Peterson went out to his car one cold day and found that the battery was dead. Chuck went back to his house and began immediately to search for a good place to buy a new battery (it was Saturday, so he had time). Chuck remembered seeing battery ads in the sports section of the newspaper, and so he took out his old papers and went through the ads. He found that several stores were having sales and was pleased, because one of his concerns was getting a good price.
Since Chuck’s car was inoperative, he did not feel like going too far to get a new battery (although his neighbor offered to drive him wherever he wanted to go). Another concern, therefore, was finding a convenient store.
Many different batteries were advertised in the paper at widely ranging prices. Chuck decided to stick to brand names with which he was familiar because he felt he would be able to get better service on a brand name item. Chuck decided to go to the local Sears store and get a battery that was on sale. He asked his neighbor to help him get his car started with booster cables and drove down to the Sears store nearest him. On the way he passed several gas stations and other stores that sold batteries.
What can we learn from this example? First, notice that Chuck did not go to the nearest convenient place to buy batteries (local gas stations). Why not? Somehow Chuck had gotten the impression that gas stations had higher prices for their batteries. He also was not sure what brands the local stations carried. From Chuck’s case, we learn that people will often pass up one store to get the same or similar items at other stores if the closer stores do not advertise what brands they carry, do not create an image of good value, or do not seem interested in the buyer’s business.
44.As the batteries advertised in the newspapers had similar prices, Chuck thought it wise to buy brand name battery.
A、True
B、False
【正确答案】：B
【名师解析】:Chuck在报纸上看到不同商店的广告，虽然价格相差不大，但他决定选择品牌电池，因为他认为品牌电池能提供更好的服务。然而，题目中并没有直接提到Chuck认为报纸上广告的电池价格相似，而是他自己决定坚持选择熟悉的品牌。因此，选项A的表述与原文内容不符，答案是B。
