Passage 1
Culture differences are sometimes ignored in marketing campaigns. Culture awareness in marketing is a lot more than careful translation of your products. There are subtleties and nuances(细微差别) to every culture. Almost most people wouldn’t be able to list the rules of their own culture, they certainly know when hose rules are violated.
In Japan, for example, a major household products company spent many millions of dollars on a marketing campaign in advance of introducing its laundry detergent (清洁剂). Nevertheless, when the detergent was made available, sales were miniscule. In fact, few shops stocked the soap. Non-tariff trade barriers? No, it was something much simpler. The typically American “large, economy-sized” boxes were far too big for the tiny Japanese retail establishments. And Japanese housewives don’t usually have cars —— they walk to the stores and carry their purchase home, to very small living spaces.
It can be a big mistake to assume a Pan-Asia market( 泛亚市场) or a “Latin American” or “European” buyer. Neighboring cultures elsewhere don’t necessarily share buying preferences any more than a US buyer does with a Mexico consumer. Furthermore, national borders don’t always delineate(描绘) buying behavior; regional patterns can be just as strong.
46.Perhaps buying preferences are quite different among national borders.
A、True
B、False
【正确答案】：A
【名师解析】:题目解析：根据文章内容，提到了在不同国家或地区，人们的购买偏好可能会有很大差异。文章以日本为例，说明了一家主要的家庭用品公司在推出洗衣粉时，由于没有考虑到日本零售店的规模和日本家庭主妇的购物习惯，导致销售量非常小。此外，文章还强调了不能简单地假设泛亚市场、拉丁美洲或欧洲买家的购买偏好是相同的，因为邻近的文化可能并不共享购买偏好，而且国家边界并不总是描绘购买行为，区域模式可能同样强烈。因此，选项A "True" 正确地反映了文章的观点，即购买偏好在不同国家边界之间是相当不同的。
