No question about it, consumers do buy some grocery store products on impulse. (51) The peaches at my favorite fruit store looked so luscious one week that I bought a dozen even though peaches weren't on my shopping list. Though impulse buying does account for some extra sales, it seems to me that in our enthusiasm over it, we are ignoring a far more important kind of buying which accounts for far greater sales volume.(52) It is what I call reflex buying. the buying of products on which we have been pre-sold through advertising.(53) How many bottles of Wesson Oil (威森食用油)could have been sold from displays suggesting vegetable oil for cakes if widespread advertising had not sold us on a new method of making light, delicious cakes with vegetable oil as shortening?How many cans of Glass Wax could displays have sold without the extensive advertising that convinced us that here was a new and easy way to keep windows shining?How long would it take to get acceptance for cake mixes through displays if advertising had not convinced us that cake mixes make top quality cakes in a jiffy?A woman may have forgotten that she needs soap until the display in the store reminds her. But what is it that influences her to buy the brand of soap she chooses?Reports tell us that 53.9% of all grocery store purchases are based on decisions made in the store. But should not the products under analysis be divided in two classifications ——branded merchandise and unbranded merchandise?(54) Fresh meat and produce, for example, are for the most part unbranded, and they vary in quality and price, so that a woman naturally will withhold her decision until she can look over the offerings. If the liver looks good, she buys it. If it looks dull and not too fresh, she may buy pork instead. Perhaps her husband likes tomatoes, but if the tomatoes are wilted while the potatoes are fresh, she may buy potatoes.But in considering branded, packaged products where quality is stable, and price does not fluctuate as much as with meat and produce, the shopper's decision usually is made long before she enters the store.Any woman will tell you that while she is thumbing through a magazine or newspaper or listening to the radio or watching TV, the thoughts that flash through her mind concerning the products she sees and hears advertised run along like this."Hmm, frozen lemon juice in cans. How easy. Birdseye. Their frozen products are so good. Must try some."“Well, well. Aluminium foil wrapped around a roast keeps the juices in and makes meat more tender. Sounds sensible. Guess I'll try that someday.""Now that certainly saves work! Paper towels instead of a cloth to wipe meat before cooking ...to wipe off the fixtures and the sink ... to hold peelings and scraps when preparing vegetables.”The fact that more and more women carry incomplete shopping lists or no lists at all merely proves how well merchandise now is displayed. Women know that in modem grocery stores they readily see everything that is there, and that they will be reminded of the products they need. Why bother with a shopping list? When products were hidden under counters, shopping lists were necessary. Now that everything is displayed on open shelves, shopping lists are not as important.And so when today's women, frequently without a shopping list, saunters up and down the aisles of her grocery store and buys Birdseye lemon juice and Reynolds aluminium foil and Scott Towels, it is not an on-the-moment impulse that causes that purchase. It is a mental reflex. She was 8nvinced while reading the advertising about these products that they were good and would supply a need in her life. She decided then to buy them. She did not add them to a shopping list because she knew she would find them displayed on open shelves as she walked through the grocery store.When she took from the shelf or from a display, she was acting not on impulse but by reflex.(55) Consumers often show preference for products that advertising first influenced them to try, that gave them satisfaction when they were tried, and that are continuously advertised with reminders to re-buy. It is this consumer preference that makes grocers across the country weed out slow-moving items, reduce each line to the two or three brands most in demand and forget the eight or ten slow moving brands in that line. Grocery store managers have displayed the means and the authority to make displays of any of the 2,000 or more products they carry, but they have learned from experience that a display alone will not sell a product no matter how low the price or how big the display. The consumer must be pre-sold on the use of that product.A: Answer the following questions according to your understanding of the passage. (10%)
Which of the following statements is true according to the writer's point of view?
A、About half of all grocery store purchases were based on decisions made in the store , which were all impulse buying.
B、The shopper's decision is in fact made long before she went into the store.
C、The shopper wouldn't make her buying decision until she had compared the products displayed on shelves.
D、When buying branded, packaged products, the shopper's decision usually was made long before she entered the store.
【正确答案】：D
【名师解析】:根据文章内容，选项D是正确的。文章中提到，对于品牌包装产品，消费者在进入商店之前通常已经做出了购买决定。这是因为这些产品的质量稳定，价格波动不大，消费者在阅读广告时已经对这些产品产生了兴趣，并决定购买。文章中指出，现代商店的展示方式使得消费者能够轻松看到所有商品，并且会被提醒到他们需要的产品，这进一步减少了携带购物清单的必要性。因此，当消费者在没有购物清单的情况下在商店的过道上闲逛，并购买特定品牌的产品时，这并非是一时冲动的结果，而是一种心理反射，她们在阅读广告时就已经被说服这些产品是好的，并且会在她们的生活中满足某种需求。所以，选项D正确地反映了作者的观点。
