Which of the following statements is ture?
Which of the following statements is ture?
A、Price is the decisive factor in determining whether the marketer gains a profit or not.
B、Pricing is easy for anyone who is good at mathematics.
C、Marketers usually have all the necessary information to make a price decision.
D、Deciding the price of a product involves many factors.
【正确答案】:D
【名师解析】:选项D正确,因为确定产品价格确实涉及许多因素。这包括成本、竞争对手的定价、市场需求、目标利润率、顾客的支付意愿以及产品定位等。价格策略是市场营销组合中的关键组成部分,需要综合考虑多种经济和市场因素。而选项A、B和C都过于简化了定价过程。选项A忽略了除了价格之外的其他营销组合因素,选项B错误地认为定价仅与数学能力有关,而选项C则忽视了市场信息的不完全性和变化性。
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