From the passage "marketing mix" we know that in effective marketing _____
From the passage "marketing mix" we know that in effective marketing _____
A、price is the most important factor.
B、products sold at low prices are desirable.
C、what counts most is the successful handling of the inter-relationship between product, price, promotion and placement.
D、a smart manager is what a company needs.
【正确答案】:C
【名师解析】:正确答案是C。在有效的市场营销中,最重要的因素是产品、价格、促销和地点(即营销组合的四个P)之间相互关系的成功处理。这四个要素相互关联,共同作用于市场,以满足消费者需求并实现公司的营销目标。选项A只强调价格,而忽略了其他要素的重要性;选项B虽然指出了低价产品可能受欢迎,但并未涵盖市场营销的全面性;选项D则过于简化,认为一个聪明的经理就能解决所有问题,这忽略了营销策略和组合的重要性。因此,选项C提供了一个更为全面和准确的描述,符合有效市场营销的核心理念。
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