Primary-demand advertising is designed to_____
Primary-demand advertising is designed to_____
A、sell a particular brand of product
B、promote a firm’s name
C、increase sales for certain products without giving information about particular brands
D、increase the demand for important advertising
【正确答案】:C
【名师解析】:Primary-demand advertising 的主要目的是增加某些产品类别的销售,而不是推广某个特定品牌的信息。这种广告策略着重于提升消费者对某一类产品的整体兴趣和需求,而不是特定品牌。例如,如果一个水果行业组织进行广告宣传,鼓励人们多吃水果以获得健康益处,这就是一种初级需求广告。选项C正确地反映了这一点。
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