Marketers can communicate with large numbers of potential customers at the same time by ____
Marketers can communicate with large numbers of potential customers at the same time by ____
A、personal selling
B、direct selling
C、mass selling
D、sending leaflets
【正确答案】:C
【名师解析】:正确答案为C,即mass selling。Mass selling是一种营销策略,它允许营销人员通过电视、广播、互联网、广告牌等渠道,同时与大量潜在客户进行沟通。这种销售方式的特点是覆盖面广,能够迅速传播信息,但通常缺乏个性化和互动性。相比之下,个人销售(personal selling)和直接销售(direct selling)通常涉及更小规模的沟通,并且可能需要更多的个人互动。发送传单(sending leaflets)虽然可以触及一定数量的潜在客户,但通常不如mass selling那样能够触及广泛的受众。
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