This article is supposed to be most useful for those ( ).

Read the following passage and choose the most likely answer to each of the following questions.

        Culture is one of the most challenging elements of the international marketplace. The characteristic of the learned behavior patterns of the members of a given society is constantly shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions.
        To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.
        The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture——one has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonald's. In some cases, globalization is a fact of life; however, cultural differences are still far from converging(融合). 

        The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia (近视) or even blindness. 

        Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience, and know your customer.


This article is supposed to be most useful for those ( ).


A、

who are interested in researching the topic of cultural diversity.


B、

who have connections to more than one type of culture.


C、

who want to travel abroad.


D、

who want to run business on international scale.


【正确答案】:D
【题目解析】:

本文主要介绍了文化因素对国际业务经营的重要性,以及两种应对观点,所以这篇文章适合希望在国际范围内经营业务的人阅读,D对。


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