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广告传播流程中的要素有( )
分类:
广告学(二)(00853)
发表:2024年09月14日 19时09分19秒
作者:
admin
阅读:
(4)
广告传播流程中的要素有( )
A、信源
B、编码和信息
C、受众与译码
D、噪音
E、媒介
【正确答案】:ABCDE
【题目解析】:广告传播流程中的要素有:(1)信源。(2)编码和信息。(3)媒介。(4)受众与译码。(5)反馈。(6)噪音,被分为三类:①环境噪音。②机械噪音。③心理噪音。
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