A Female Kenyan Wine Producer

Mrs. Karanja is the founder of the only large-scale brewery(酿酒厂)in Kenya actually owned by a Kenyan. She was born in a middle-class family. She was lucky enough to have graduated from one of the best schools i
A Female Kenyan Wine Producer

Mrs. Karanja is the founder of the only large-scale brewery(酿酒厂)in Kenya actually owned by a Kenyan. She was born in a middle-class family. She was lucky enough to have graduated from one of the best schools in Kenya. After marriage, she and her husband ran a hardware store(五金台)for seven years, but then she wanted to do something more interesting.

Despite having no experience of the drinks industry, Mrs. Karanja recognized a gap in the market. Low-income Kenyans struggled to afford to buy the alcoholic products of the global firms. And many Kenyans were being injured or even killed by dangerous home-made wines.

To solve this problem, Mrs. Karanja came up with the idea of making a fortified wine(加度葡萄酒). Despite being low-priced, the wine would be made to high standards. So using their savings, Mrs. Karanja and her husband set up their own brewery, Keroche.

The beginning days were the toughest, because getting people to trust their products was not easy. Keroche also faced a problem in getting its products distributed, as most distributors wished to continue working only for famous global firms.

Over the next five years, however, sales slowly built up. Later, the company stopped producing fortified wine and moved into beer and other drinks. Today, the business has a 20% share of the overall drinks market in Kenya. Mrs. Karanja is now considering expansion into other countries.

Fortified wines are no longer sold in Kenya today.


A、True
B、False
C、Not Given
【正确答案】:C
【题目解析】:定位到文中第五段的第二、三句,"Later, the company stopped producing fortified wine and moved into beer and other drinks. Today, the business has a 20% share of the overall drinks market in Kenya.",随后,Keroche公司停止生产加度葡萄酒,转而生产啤酒和其他饮料。如今,该公司在肯尼亚的饮料市场占有20%的份额。文中只提及Keroche公司停止生产加度葡萄酒,但并没有提及加度葡萄酒今天不再在肯尼亚销售,故选C。


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