A Female Kenyan Wine Producer

Mrs. Karanja is the founder of the only large-scale brewery(酿酒厂)in Kenya actually owned by a Kenyan. She was born in a middle-class family. She was lucky enough to have graduated from one of the best schools i
A Female Kenyan Wine Producer

Mrs. Karanja is the founder of the only large-scale brewery(酿酒厂)in Kenya actually owned by a Kenyan. She was born in a middle-class family. She was lucky enough to have graduated from one of the best schools in Kenya. After marriage, she and her husband ran a hardware store(五金台)for seven years, but then she wanted to do something more interesting.

Despite having no experience of the drinks industry, Mrs. Karanja recognized a gap in the market. Low-income Kenyans struggled to afford to buy the alcoholic products of the global firms. And many Kenyans were being injured or even killed by dangerous home-made wines.

To solve this problem, Mrs. Karanja came up with the idea of making a fortified wine(加度葡萄酒). Despite being low-priced, the wine would be made to high standards. So using their savings, Mrs. Karanja and her husband set up their own brewery, Keroche.

The beginning days were the toughest, because getting people to trust their products was not easy. Keroche also faced a problem in getting its products distributed, as most distributors wished to continue working only for famous global firms.

Over the next five years, however, sales slowly built up. Later, the company stopped producing fortified wine and moved into beer and other drinks. Today, the business has a 20% share of the overall drinks market in Kenya. Mrs. Karanja is now considering expansion into other countries.

Her hardware store was very successful.


A、True
B、False
C、Not Given
【正确答案】:C
【题目解析】:定位到文中第一段的第四句,"After marriage, she and her husband ran a hardware store(五金店)for seven years, but then she wanted to do something more interesting.",结婚之后,她和他的丈夫一起经营了一家五金店长七年时间,但之后她想做一些更感兴趣的事情。文中虽然提到他们夫妇经营了一家五金店,但经营情况是否良好并没有在文中提及,故选C。


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