(英译中）(71)【Many firms have found that attracting the college market is not a simple task】. (72)【College students are somewhat of paradox-student are easy to find but hard to reach】.For example, (73)【many college students may not be reached through traditional advertising media because they have little spare time】. One promotion executive recommends that firrns seeking this market utilize on-carnpus advertising, promotions, magazines targeted specially to college students, and sports sponsorships.(74) 【Word-of-mouth communication among students and displays in college stores also represent unique opportunities in this market】.Word-of-mouth is crucial due to the close social interaction among college students.
(75)【The college store represents an important opportunity due to the homogeneous nature of the college market】. "The firm is guaranteed that walk-in traffic is the audience it wants to reach."
73.
【正确答案】：对许多大学生不能以传统广告媒体进行宣传,因为他们业余时间非常有限。
