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E-commerce Growing in China’s Small Towns

E-commerce is becoming increasingly popular in China’s small towns, with local residents spending even more money than their urban peers.

A resident of Tonglu County in east China’s Zhejiang province, 23-year-old Liu Hua said he spends a lot of money on Taobao, China’s biggest online shopping website.

He said he and his mother spend more than 10, 000 yuan (1, 632 U. S. dollars) each year on online shopping.

“I shop more online than in real stores. I mostly buy electronics and food, while my mom buys clothing and cosmetics,? Liu said.

“Tonglu is small and high-tech electronics aren’t available here. In addition, such goods are usually more expensive in stores than online,” he said.

According to a report released by Taobao in late July, people living in counties and townships spent an average of 5, 628 yuan per person online, almost 1, 000 yuan more than their urban counterparts. Major global brands like Estee Lauder, Nike and Vans have sold well in counties and townships, the report said.

Small-town shoppers spent 765 yuan on average per person on Estee Lauder cosmetics, slightly more than 652 yuan by the first- and second-tier city dwellers, according to the report.

Another report released in March by the McKinsey Global Institute showed that the online shopping habits of residents of small towns and counties are similar to those of urban residents, even though incomes in counties and townships tend to be smaller.

According to the report, for every 100 yuan spent online, 57 yuan is spent by people in third- and fourth-tier cities, greater than the nationai average of 39 yuan.

However, the presence of counterfeit goods and a poorly-developed logistics industry have risen as challenges to the development of c-commerce.

“I always concerned about fake products and the risk of my products being damaged while being delivered,” Liu said.

Xu Zheng, a resident of Harbin, the capital of northeast China’s Heilongjiang Province, had complaints about the speed at which his online purchases are delivered.

“I have to wait for three to four days or even longer for online goods,” Xu said.

E-commerce giant Alibaba Group formed a consortium in May to build a nationwide intelligent logistics network that can ensure rapid delivery of online purchases.

Wang Xiaozhang, a professor at Zhejiang University, said the enlarging role of online shopping is related to confined shopping choices in small towns and the convenience brought by

technology.

“Both sellers and buyers should develop credit and the government should create relevant regulations if and when poor delivery efficiency and damaged products become severe problems,”

he said.

Urban residents spend more on online shopping because they earn more money than small town residents do.
A、正确
B、错误
【正确答案】:B
【名师解析】:题目中指出,中国小镇居民在电子商务上的花费甚至超过了他们的城市同行。根据淘宝在7月下旬发布的报告,居住在县和乡镇的人们人均在线消费平均为5628元,比城市居民高出近1000元。此外,小镇购物者在雅诗兰黛化妆品上的平均消费为765元,略高于城市居民的652元。这些数据直接反驳了题目中的说法,即城市居民因为收入更高而在网购上花费更多。因此,选项B(错误)是正确的答案。

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