Passage 1
Culture differences are sometimes ignored in marketing campaigns. Culture awareness in marketing is a lot more than careful translation of your products. There are subtleties and nuances(细微差别) to every culture. Almost most people wouldn’t be able to list the rules of their own culture, they certainly know when hose rules are violated.
In Japan, for example, a major household products company spent many millions of dollars on a marketing campaign in advance of introducing its laundry detergent (清洁剂). Nevertheless, when the detergent was made available, sales were miniscule. In fact, few shops stocked the soap. Non-tariff trade barriers? No, it was something much simpler. The typically American “large, economy-sized” boxes were far too big for the tiny Japanese retail establishments. And Japanese housewives don’t usually have cars —— they walk to the stores and carry their purchase home, to very small living spaces.
It can be a big mistake to assume a Pan-Asia market( 泛亚市场) or a “Latin American” or “European” buyer. Neighboring cultures elsewhere don’t necessarily share buying preferences any more than a US buyer does with a Mexico consumer. Furthermore, national borders don’t always delineate(描绘) buying behavior; regional patterns can be just as strong.
44.Japanese consumers usually like large boxes because they are lower in prices.
A、True
B、False
【正确答案】：B
【名师解析】:题目中提到了一家大型家用产品公司在日本推出洗衣剂的营销案例。该公司花费了数百万美元进行市场推广，但最终销售量微乎其微，很少有商店愿意进货。原因并非是贸易壁垒，而是由于洗衣剂的包装盒太大，不适合日本零售店的规模，同时日本家庭主妇通常没有汽车，她们步行购物，携带购买的商品回家，并且居住空间较小。因此，选项A中所述的"Japanese consumers usually like large boxes because they are lower in prices"是错误的。实际上，日本消费者并不倾向于购买大包装的产品，因为它们不便于携带和存放。所以正确答案是B.False。
