A report by Boston Consulting Group (BCG) says China represents the second largest market in Asia excluding Japan, with about US$1.44 trillion in assets being managed for wealthy individuals defined as those whose annual income is above US$100,000.
BCG s survey of retail banks reveals that the average private banking customer car. be 10 times more profitable than an average mass market retail customer，a atatistic banks are paying increasing attention to the wealthy.
(56)Facing the emerging wealth management market，Chinese banks have made impressive headway in the creation of new wealth management products and services. There are now more than 20 kinds of wealth management products on offer at the State-owned big four banks and national joint-stock banks. The China Eerbright Bank’s November 2005 financial report shows a 20 billion yuan (US$2.5 billion) wealth management revenue,up 50 percent over last year.
Chinese banks, especially the State-owned big four, have inherent advantages in wealth management.(57)They have a large customer base and an extensive service network that offers customers accessibility and convenience.Managers at the big banks also tend to have a good relationship with local customers.
However，analysts believe that，althoughthe level of personal assets held in financial institutions in China is significant, wealth management products and services offered by Chinese banks are still relatively unsophisticated.
Deng Junhao,vice president and director of BCG points outthat China’s typical wealth management offering as more “hardware” than “software”.
(58)Key issues that continue to stymie domestic banks’ progress include a lack of properlv-trained managers,limited differentiation of customers,limited products and similar brands.
Despite having 20 kinds of products to choose between, there is actually little separating them. Brands do not have a sufficiently unique or differentiated product to target specific types of customers.
Competitive threat
There is only one year left until the Chinese banking market is fully liberalized and foreign institutions are able to serve individual customers in renminbi-based business.
(59)Foreign banks have already experimented and learned about the market despite regulatory limitations over the type of businesses they can operate. Standard Chartered Bank has offered an “SC Priority Banking” card for customers with quarterly average account balances of US$100,000 or the equivalent, while Citibank has launched its “Citigold” product for customers with monthly average account balances of US$100.300 or the equivalent.Both banks have set up dedicated wealth management centres in key cities such as Beijing, Shanghai and Shenzhen.
Foreign banks have many competitive advantages over local banks including brand names with internationally recognized prestige and trust, experience and expertise in a broader range of investment products and advisory models， established operational models, particularly processes,systems andpolicies, and capabilities to attract, train and retain the best talent.
(60)Foreign banks will create tough competition in the wealth management market, as they enter the retail market and attempt to pick the most attractive customers. Unless Chinese banks can respond, there is a real and significant threat that many wealthy customers will be lured away by the highly-evolved products and services foreign banks canoffer.(China Daily 12/19/2005 page 4)
In China,foreign banks are trying to do the following EXCEPT___________.
A、experimenting and learning about the market
B、setting up dedicated wealth management centres
C、entering the retail market for attractive customers
D、looking for good local bank managers
【正确答案】：D
【名师解析】:根据题目内容，我们可以分析出以下几点：
1. **中国财富管理市场的现状**：中国是亚洲第二大市场（不包括日本），管理着大约1.44万亿美元的资产，这些资产属于年收入超过10万美元的富裕个人。
2. **私人银行客户的价值**：BCG的调查显示，私人银行客户的平均价值是普通大众市场零售客户的10倍，这使得银行越来越重视富裕客户。
3. **中国银行在财富管理市场的进步**：面对新兴的财富管理市场，中国的银行在创造新的财富管理产品和服务方面取得了显著进展。国有四大银行和全国性股份制银行提供了超过20种财富管理产品。
4. **中国银行的固有优势**：特别是国有四大银行，在财富管理方面拥有固有优势，包括庞大的客户基础和广泛的服务网络，为客户提供了便利和可访问性。大银行的管理者通常与本地客户有着良好的关系。
5. **中国银行财富管理产品和服务的局限性**：尽管中国金融机构持有的个人资产水平显著，但中国银行提供的财富管理产品和服务仍然相对简单。
6. **中国银行面临的挑战**：关键问题包括缺乏经过适当培训的管理者、客户差异化有限、产品有限以及品牌相似。
7. **外资银行的竞争**：中国银行业市场即将全面开放，外资银行将能够以人民币业务服务个人客户。外资银行已经在市场实验和学习，尽管受到业务类型监管限制。
8. **外资银行的优势**：包括具有国际认可的声望和信任的品牌、在更广泛的投资产品和咨询模式方面的经验和专业知识、建立的操作模式、流程、系统和政策，以及吸引、培训和留住最佳人才的能力。
9. **外资银行的竞争威胁**：外资银行将在财富管理市场创造激烈的竞争，因为他们进入零售市场并试图吸引最具吸引力的客户。如果中国银行不能有效应对，许多富裕客户可能会被外资银行提供的高级产品和服务吸引走。
根据以上分析，题目问的是在中国，外资银行尝试做的除了哪一项。答案是D，寻找优秀的本地银行管理者。因为文中并未提及外资银行在中国寻找本地银行管理者的行为，而其他选项A、B、C均在文中有所体现。