What is the general objective of promotion?
What is the general objective of promotion?
A、to supply more products to the market
B、to stimulate consumers' demand by advertising a product.
C、to undercut other businesses and monopolize the market.
D、to reinforce existing consumer behavior or to change it.
【正确答案】:B
【名师解析】:选项B正确。推广的一般目标是通过广告来刺激消费者对产品的需求。这通常涉及使用各种营销策略和广告手段来提高产品知名度,吸引潜在顾客的注意力,并激发他们的购买欲望。推广不仅仅是增加市场供应量,而是更侧重于影响和改变消费者的购买行为,从而增加销量。选项A、C和D虽然在某些情况下可能与推广有关,但它们并没有涵盖推广的核心目的,即通过广告来激发消费者的需求。
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