To convince bottlers that the new products can match or exceed the sales of existing brands without heavy discounting or couponing, Coca-Cola and PepsiCo will have to cut back on special promotion,then ply the bottlers with the resulting sales data. But their most useful tactic will be to offer the bottlers generous cooperative advertising deals on the new sodas,and extra money to promote the old ones.
【正确答案】：为了使经销商们相信，新产品不用大打折扣和大量发放赠券就可以比得上或者超过现有品牌的销售额，可口可乐和百事有限公司将不得不减少特殊的促销手段，然后不断向经销商提供因此而产生的销售数据。但是他们最有效的战术是就新产品向经销商们提供慷慨的广告合作，而就老产品给予额外的促销费用。
