Fed was a consultant(咨询师)and Guido a wine maker. They started their gelato (意式冰激凌) business with no food industry experience. "We wanted to make the best gelato in the world and we didn't know how to make any gelato!" Fed recalls. That did not stop t
Fed was a consultant(咨询师)and Guido a wine maker. They started their gelato (意式冰激凌) business with no food industry experience. "We wanted to make the best gelato in the world and we didn't know how to make any gelato!" Fed recalls. That did not stop them though and the business has become more and more successful.

The word gelato means "frozen" originally. Since ancient Rome, people have been enjoying cold desserts. Many think gelato is just an Italian name for ice cream. But actually it is a different product. According to Fed and Guido, the difference between ice cream and gelato is the amount of fat in the product. In ice cream you have an average of 17-18% of fat, but with Italian gelato you have 10%.

It was Guido who first came up with the idea. He thought that if they got the best materials, they could make top quality gelato. Fed then put a business plan together and the two decided to go for it. The only rule they had when they started out was to stick to their guiding principle—to try to create the world's best gelato. Their efforts paid off. Sales of their gelato have doubled in Italy every year since 2008. It outpaced (超过)the growth of every other type of iced dessert by some way. The company grows from two employees in 2003 to nearly 700 employees today.

According to a market analysis, Italians' love for gelato will last for the next few years. These two will be happy to learn the news.

It can be learned from the first paragraph that Fed and Guido_____.


A、used to be wine makers
B、knew how to make gelato
C、had no experience in food industry
D、planned to create a new dessert
【正确答案】:C
【题目解析】:定位到文中第一段的第二句,“They started their gelato (意式冰激凌) business with no food industry experience.”, 他们在没有食品行业经验的情况下开始了他们的冰淇淋生意。故选C。


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